evolving capabilities for the digital world

Why join us?

To stay relevant and competitive in today's changing digital economy, companies must invest in continual learning. The skills of digital advertisers and marketers are lacking significantly in crucial areas such as content marketing and mobile strategy, with nearly half of respondents in a recent study admitting to feeling unprepared for future work in the industry.

At smith & beta we have worked to address these discrepancies through educational workshops at major advertising agencies. However, these distressing trends are plaguing agencies and marketing departments of all sizes. Subsequently, we have developed a unique, place-based, co-op approach to support organizational and talent readiness at smaller, more nimble agencies and brands.

CoED is a subscription-based employee talent development program for marketing and advertising professionals in your local community. Monthly interactive workshops are curated by expert industry practitioners to help members and their organizations stay relevant and competitive in today’s constantly changing digital economy.

 

November

View from a Moving Platform (Digital Strategy & Trends)
Instructor: Eddie Revis, Executive Strategy Director at Collins
Date: 11/17/16

Participants will discuss various visions and definitions of ‘digital’ including its importance and connection to future work. Employees will gain insight into both why they need to evolve their skills and how digital is connected to 21st century marketing. This class will cover the history of digital, current and future state as well as mindset needs for working in the space.

December

Shiny Shareable Content (Content Strategy)
Instructor: Kaleb Ruel, Director, Strategic Marketing Initiatives at Spotify
Date: 12/07/16

This class will focus on dynamic content strategy - how and why ideas get shared, promoted and passed along. Through deconstruction of recent digital ideas in brand marketing, attendees will walk away with an enhanced understanding of a brand's content mission, targets and touch points, strategies to achieve maximum reach, and the ability to create a content strategy map of their own.

 

A Sampling of our Workshops

Platforms & Practice
This class will include an overview of social media platforms and tools that have the power
to be truly transformative. We will focus on current platforms that can dramatically improve consumer engagement. By reviewing case studies and diving into some high traffic platforms hands-on, we will show how to unlock the possibilities of these platforms (+ video) and tools to effectively communicate with consumers.

 
Get the L-E-A-D out

What makes an effective leader in today’s competitive agency environment? Many think that great leaders are born, but at smith & beta we believe that ‘people management’ is a teachable trait. In this course we focus on ADAPTIVE LEADERSHIP, with flexibility, empathy, judgment, and self-awareness, among other learnable elements.

 
Customer Journey

This class will focus on the importance of engagement strategy and user journeys in identifying the intersection of relevant consumer touch points with digital ideas and messages. All participants will gain a clear understanding of the definition, use, and application of journeys. This content provides participants with a clear understanding of one of the most useful deliverables in digital for mapping adoption, interaction, and preferences of consumers.

 
Co-sprints

This class teaches the basics of prototyping digital ideas within multidisciplinary teams. We will demonstrate why this process is valuable throughout the lifecycle of a project. Co-Sprints is all about applying methods such as agile, sprints and simple prototyping (paper, etc.) - learning how to prototype.


Chasing Courage
This class is designed to begin to understand and build one’s capacity to approach challenges more bravely. We’ll explore the origins of Courage, where it comes from as a virtue and its value in the 21st century business climate. The content is built to challenge participants in small, conscious ways through active participation and slightly uncomfortable, novel situations to confidently navigate.


Outside Firsts  
You are probably already thinking about new technologies, behaviors and marketplace trends that will affect products and services - but how can you leverage them to address your needs? We will discuss what questions to ask and research to do in order to identify brand weaknesses, stay on the pulse of market changes and determine the effects of innovation on your products and services.

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